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AssetHouse and 180SQUARED collaborate on new cross platform profit on-demand solution for Microsoft Mediaroom


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AssetHouse and 180SQUARED collaborate on new cross platform profit on-demand solution for Microsoft Mediaroom

16 April 2009

Cambridge, UK and Las Vegas, US - April 16, 2009: AssetHouse, the digital proposition management experts and subsidiary of Amino, has formed a new collaboration with 180SQUARED, the market leader in Mediaroom software and integration services. The partnership is working to deliver an end-to-end solution that allows producers, network operators and content owners to use a truly revolutionary method to merge their diverse content and marketing requirements into Microsoft Mediaroom.

"The 180SQUARED Framework acts like the glue that connects multiple third party systems into Mediaroom," said Amir Littman, a 180SQUARED Founder and Vice President of Business Development. "Our company has been solely focused on empowering both customers and third party developers to expand their interaction into Mediaroom by providing a robust and extensible backend development platform. We're proud to be working with AssetHouse to bring new functionality to Mediaroom by providing truly amazing content integration. In a market where profit margins are thin, anything that you can do to help increase those margins can make a big difference."

"With a scalable platform for merchandising content, AssetHouse manages the product life cycle of digital products across all channels and devices," added Sandip Sarda, SVP Product Strategy and Business Development, AssetHouse. "Working with 180SQUARED we can eradicate the expense and time of building and maintaining bespoke integrations, and provide the ability to deliver compelling and profitable bundles and packages."

180SQUARED allows Mediaroom customers to take full advantage of AssetHouse's features, including enabling linear and on-demand content to co-exist in the Electronic Programme Guide.

Sarda further added, "We believe that the right delivery platform can make the difference between success and failure in the competitive on-demand entertainment marketplace."

Visit AssetHouse on the Amino booth #C2054 at NAB 2009, Las Vegas Convention Center.

About AssetHouse:
AssetHouse is part of the Enterprise Solutions division of Amino. Amino specialises in digital entertainment solutions for IPTV, Internet TV and in-home multimedia distribution.

Amino's range of software and set-top box systems can be tailored for telecom, broadcast and hospitality firms to offer highly scalable and targeted services. The award-winning AmiNET™ and Mood range is used by leading service operators in over 80 countries.

Amino's 'AssetHouse' technology opens the door for content producers, telecoms companies, broadcasters and web TV firms to maximise opportunities through better services, targeted content and greater choice. It takes IPTV to the next level by allowing clients such as BT Vision to think like retailers and package, personalise and refresh extra revenue-generating services to viewers.

Amino Communications and AssetHouse are wholly owned subsidiaries of Amino Technologies PLC. Listed on the London Stock Exchange AIM, symbol AMO. Amino's HQ is based near Cambridge, UK, with offices in the US, China and Sweden.
www.aminocom.com

About 180Squared:

180Squared combines unmatched expertise in Microsoft Mediaroom and an extensible integration framework to maximize the profitability of IPTV services for broadband providers. The company's IPTV products and integration services simplify deployment, reduce delivery and support costs, and maximize revenue potential with advanced functionality. The 180Squared Framework enables providers to cost-effectively provision, support, and extend Mediaroom IPTV services across a range of hardware devices and B/OSS systems. Founded in 2006, 180Squared is headquartered in Pleasanton, California. For more information, visit www.180squared.com.

PR contact for Amino:
Kate Cartmell, Amino Communications
T: +44 1954 234189
kcartmell@amino.com
www.aminocom.com

PR contact for Amino in the US:
Harriet Diener, Desert Moon Communications
T: +1-845-512-8283
harriet@desertmooncomm.com

PR contact for Amino in the UK:
Sebastian Mathews, Financial Dynamics
T: +44 20 7269 7158
sebastian.mathews@fd.com

PR contact for 180SQUARED:
Amir Littman
Vice President of Business Development
T: + 1 925-271-5484
pr@180squared.com