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Amino expands US market reach through Advanced Media Technology

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Amino expands US market reach though Advanced Media Technology

Confirms Amino’s intentions for US IPTV market

Cambridge, UK. 29th March 2004: Set-top box (STB) vendor Amino today announced a strengthened US presence through its new distributor, Advanced Media Technologies (AMT), a leading Florida based cable television, broadcast satellite and telecom equipment distributor. The move emphasises Amino’s commitment to expand its presence in North America’s triple-play Internet Protocol Television (IPTV) market. Amino’s fast growing US customer base will benefit from shorter lead times and first-line technical support from AMT.

AMT is a leading distributor of high-performance broadband products, specialising in turnkey head-end and end-to-end solutions for video and data over broadband, RF, fiber and IP. Its customers are mainly US-based telecom and CATV companies. Amino customers will benefit from faster deliveries as AMT will hold Amino stock in the US. AMT will also provide warranty and first line technical support to its Amino customers.

“Amino’s industry leading design of STBs, such as the AmiNET110, will allow us to deliver a truly cost effective means for service providers to deliver bundled voice, video and data services to consumers,” said Ken Mosca, President and CEO at AMT. “With Amino’s products, our customers will be able to bring the latest multimedia technology to many more homes across America.”

IPTV is growing rapidly, enabling interactive TV and video-on-demand (VoD) movies to be delivered over broadband telephone networks. Using Amino’s low-cost, highly integrated set-top boxes, subscribers can watch digital-quality television and access a wider selection of interactive services than previously available.

The AmiNET110 embedded video decoder features advanced post-processing filters that yield superior quality even at low bit rates, enabling network operators to offer broadcast quality television services to multiple TV sets over a single ADSL (Asymmetric Digital Subscriber Line).

“Over the last six months we took $8 million in orders from key customers,“ commented Bob Giddy, CEO of Amino. ”We are fast establishing Amino as supplier of the IPTV industry’s best value set-top boxes and look forward to further increasing our market penetration by partnering with AMT.”

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About Amino
Amino Communications Ltd. (www.aminocom.com) is a designer and supplier of electronic systems and consultancy, specialising in products for digital broadcast and on-demand TV, IPTV (telco triple-play applications), hospitality, and in-home multimedia distribution.

The Amino range of small, low cost, high functionality set-top boxes and gateway products is designed for consumer applications in telecom, satellite and digital terrestrial broadcast markets, as well as on-demand systems for hotels and hospitality markets, healthcare, retail and education. Amino also provides systems consultancy, and partners with world-leading companies in content aggregation, middleware, conditional access, and head-end systems.

Amino, based in Swavesey, near Cambridge, UK, was founded in 1997 and is privately held. It has received £15m in funding from business angels and institutional investors.

About AMT
Advanced Media Technologies, Inc. (www.advancedmediatech.com) is the innovation and performance leader among high-end CATV equipment providers. Unsurpassed quality and uncompromising standards of performance, reliability, and service, have made AMT's equipment an integral component of major Cable TV Multiple System Operators' headends and networks across the United States, and among entertainment and multimedia content delivery companies around the world. AMT is a wholly owned subsidiary of Itochu International and is located in Deerfield Beach, Florida.

Itochu International, Inc. is the North American subsidiary of ITOCHU Corporation, one of Japan’s leading companies. With operations in over 80 countries covering a broad range of industries, ITOCHU’s revenues place it among the world’s largest corporations of any type.

For further information please contact:

Geoff Boyes/Jenna Keighley, EML

The Albany Boathouse, Lower Ham Road, Kingston, Surrey, KT2 5BB.

+44 (0)20 8408 8000, amino@eml.com, http://www.eml.com

Amino Communications

Buckingway Business Park, Anderson Road, Swavesey, Cambridge, CB4 5UQ

+44 (0)1954 234100, https://www.aminocom.com

EMB2483 - 29/3/2004