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Amino opens Hong Kong office

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Amino opens Hong Kong office
General manager and new team appointed for Asia Pacific sales and support

Cambridge, UK, 28 October 2004: Amino Communications has affirmed its commitment to the Asia Pacific region by today announcing the opening of a new sales and support office. The Hong Kong-based team, headed by newly appointed general manager, Jeff Tan, will be responsible for customer support and market penetration across the entire Asia Pacific region, including the key markets of Japan, China, Hong Kong and South Korea.

"Amino has already gained a number of important customers who are rolling out IPTV (internet protocol TV) services in this region,"," explained Bob Giddy, CEO, Amino Communications. "IPTV is increasingly becoming the weapon of choice for telcos looking to expand or protect their customer base by adding value through video-on-demand or betting services via the television interface. Now is the time for us to reinforce our presence in this market and offer the best possible level of local support for our customers."

Jeff Tan joins Amino as general manager, sales, APAC. Tan brings over 19 years experience in the global digital media, internet, telecommunications, video production/post and television broadcast industries. Prior to joining Amino, Tan was area sales manager for Conax AS, responsible for the building and development of new sales revenue in both South East and East Asia, development of partnership alliances with vendors and the identification of new business opportunities.

"The IPTV industry is no longer considered a niche technology in the Far East with major players across the region offering truly interactive IPTV services like gambling on live television shows or racing," commented Tan. "Amino's range of IPTV set-top boxes are small and well-designed which fit in with the modern, style-oriented living room. Its cost advantage and compatibility with system middleware also makes Amino a popular choice for telcos wishing to offer these services to existing customers without needing to change the network infrastructure."

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About Amino
Amino Communications (www.aminocom.com) is a designer and supplier of electronic systems and consultancy, specialising in products for digital broadcast and on-demand TV, IPTV (telco triple-play applications), and in-home multimedia distribution.

The Amino range of small, low cost, high functionality set-top boxes and gateway products is designed for consumer applications in telecom, satellite and digital terrestrial broadcast markets, as well as on-demand systems for hotels and hospitality markets, healthcare, retail and education. Amino also provides systems consultancy, and partners with world-leading companies in content aggregation, middleware, conditional access, and head-end systems.

Amino Communications is part of Amino Technologies PLC. listed on the London Stock Exchange AIM, symbol AMO. Amino is based near Cambridge, UK, and has offices in Atlanta Georgia.

For further information please contact:
Geoff Boyes/Jenna Keighley, EML
The Albany Boathouse, Lower Ham Road, Kingston, Surrey, KT2 5BB.
+44 (0)20 8408 8000, amino@eml.com

Amino Communications
Buckingway Business Park, Anderson Road, Swavesey, Cambridge, CB4 5UQ.
+44 (0)1954 234 100, https://www.aminocom.com

EMQ1100 - 28/10/04